Rambo: up there with Che and Jesus
It helps that these figures need no introduction. “Stallone and Rambo are huge, iconic images already,” said Tim Palen, who works at Lionsgate, the “Rambo” studio, as a co-president for theatrical marketing. “It’s really kind of holy territory, especially when it comes to young males, and males in general.”
WHEN marketing executives were deciding on a strategy to sell the new “Rambo” film, they shunned splashy posters in favor of a minimalist image of a black spray-painted stencil outline of Rambo’s head on a white background.
“We called it Che Guevara crossed with Jesus Christ by way of Andy Warhol,” Mr. Palen said. “In a way, he’s all of those.” (Link.)
(Quote stolen from this site)